Technology plays a huge role in children’s lives. For kids, toddler to tween, they are immersed in it on a daily basis. As parents, it is their responsibility to help their kids safely navigate the technology they are using, both emotionally and physically. For this project, I created company logos: Safe&Sound child-safe headphone product line made by Kidsonic.
The banner ads show a product meant for kids but is marketed to parents who have their children’s safety in mind. The type of advertising needs to have a win/win effect due to this dual messaging. Social media ads are another sales tool to garner interest and raise awareness.
The promotional email, speaking solely to the parents, shows the value propositions such as noise cancelation, durability and VolumeLock™. It also includes minor callouts to additional customization features such as colour choice and sticker sets.
Lastly, a landing page/website wireframe, providing unique selling points: safety features, customization options and quality/durability, as well as special features.