Your Ultimate Experience Contest
The client was launching their annual broadcast campaign and wanted to generate buzz by creating a contest. Customers could upload a photo/video/story of their First Choice experience for a chance to win the grand prize of a $10,000 vacation.
The campaign consisted of a number of tactics both print and digital. Everything from in-store promotion and social media, to banners and e-blasts, all directing users to the contest microsite.
This integrated campaign created public awareness of the brand, while offering insights into their customer base. By using the aforementioned tactics, First Choice was able to tell the story of the relationship with their customers.